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What's a Vehicle Wrap?

A vehicle wrap is a low cost, high impact advertising solution made of adhesive vinyl that is displayed on your vehicle or fleet of vehicles. At TopWraps, it is our goal to ensure that this solution is perfectly suited to your needs.

Vehicle advertising reaches consumers that are otherwise not exposed to advertising through avenues such as newspaper or television. For example, it was found that people with long commutes are more difficult to reach with newspaper advertising; however 96% of North Americans travel in a vehicle each week either as a driver or as a passenger. A fair display advertisement in the Yellow Pages can reach costs of $12,000 for just one year. With that approach, not only do you have to wait for someone to pick up the right directory where you are listed, you also have to share advertising space with competing businesses. However, with mobile advertising, TopWraps delivers the information in a unique way to your target audience. With prices ranging from $2,000 to $5,000 (one time fee), TopWraps makes it very cost effective to achieve the high impact a vehicle wrap has to offer.

Static Vs. Mobile Billboards

Information from 3M tell us that "research has been able to determine the effectiveness of moving billboards, or fleet advertising, through the study of Global Positioning Systems installed in trucks and traffic counts". This specific study was completed by the Traffic Audit Bureau (TAB), which is an independent non-profit organization that authenticates the circulation of out-of-home advertising such as billboards.

In the recent trial using a Seiko ad created with Scotchprint¬ģ Graphics, one truck reached an estimated 40,585 people a day in Chicago, where an average Chicago billboard reaches about 48,000 people. While the exposure is comparable, the cost for fleet advertising is half that of traditional outdoor advertising, or 70 cents per 1,000 impressions, according to TAB.

"Fleet advertising represents a unique media opportunity. It is less likely to get lost in the clutter or blend in with the background, as other out-of-home advertising can sometimes do," said Bob Swanson, advertising manager, Seiko. "If used strategically, fleet advertising, by its very nature, has the potential to be more dynamic and captivating.

Impact

Unlike traditional forms of outdoor advertising, vehicle advertising goes to where the people are. One wrap can leave impressions at a parkade, at a shopping mall, at a local restaurant, and on the highway; and with the TopWraps team in charge, you can be sure that those impressions are positive, demanding the attention of their viewers.

A recent poll shows that:

  • 90% of travelers notice graphics on wrapped vehicles.
  • 75% of consumers form impressions about a company based on the fleet graphics.
  • 30% of consumers base buying decisions on impressions they receive from company vehicles.

 

These numbers show that we are a very visual society, driven by effective advertising and marketing. Vehicle advertising caters to all levels of business and projects the message like no other form of advertising can.